Free Course

Building a global channel

Share your stories with a global audience. Channels geared towards worldwide audiences often see an uplift in key metrics like watch time and subscribers. You can increase accessibility of new and existing videos with platform tools that translate and transcribe them. Additionally, certain types of videos tend to be more relevant to all audiences. Learn strategies to boost the visibility of your channel to audiences around the world.

3 lessons

 

2 Hours

available 

Building an educational channel on YouTube

You can change lives by making educational videos on YouTube! YouTube is a powerful medium for learning because it's accessible to worldwide audiences and hosts a diverse collection of learning videos. This course offers strategies for all creators interested in making educational videos on YouTube – whether you want to provide skill-building tips and help viewers advance their career, teach an online curriculum, make 'how-to' videos or experiment with an entertaining learning series. Click into the lessons below to get started.

4 lessons

 

2 Hours

all others are coming soon

Business operations with CMS

Find out how YouTube's Content Manager CMS allows for effective channel management of large repositories of content. Identify data from YouTube that can help you manage your business across multiple channels.

4 lessons

 

2 Hours

 DETAILS

Case studies from successful creators

We’ve worked with many of YouTube’s most successful creators to identify what it takes to grow their channel on YouTube. Through this process, we’ve noted their goals, approach and measured results. For a look into these insights, take a look the case studies listed below.

To access the case studies, click Start lesson.

9 lessons

 

3 Hours

 DETAILS

Channel Assessment

See how to apply a consistent framework to measure channel performance and uncover opportunities for channel growth. Recognise what questions you can ask and what data you can analyse to determine next steps.

5 lessons

 

2 Hours

 DETAILS

Channel Revenue

Dive into revenue on YouTube – what the benefits are, ways to maximise your revenue streams, how ads are s

Copyright on YouTube

Curious about copyright? Find out why it’s important to consider copyright when publishing content online. Recognise what tools are available for creators and content owners to handle copyright protection on YouTube.

3 lessons

 

45 Minutes