360 and VR are powerful mediums for video because they allow the audience to not just watch, but experience the content. Here are several categories where experimental creators are pioneering these techniques to evoke emotion and offer viewers a new perspective on video:
Documentary: 360 and VR video has been incredibly effective in documentary filmmaking because the audience is no longer just a spectator but invited to take look around. It’s effective because it can spark empathy by conveying the true realities and struggles of others. For example, in ‘
Seeking Home’, viewers are pulled into the landscape of the Calais Migrant Camp. Additionally, this production style can invite viewers into places where they otherwise might not be allowed, like
North Korea.
Action sports: 360 and VR videos often shine brightest when there’s a lot of visual spectacle, and there’s nothing like sports and action to provide that.
Music videos: Music videos have always been on the forefront of experimental filmmaking, so it’s no surprise that directors have embraced 360 and VR. Now, viewers can do more than just bob their head along with their favorite song.
What does the future hold? There’s endless potential for the types of videos that can be effective in 360 or VR. Keep an eye out for new videos popping up in all genres as creators, like you, infuse style, creativity, and structure to spherical video.
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