How to get more views (Part -1)

Target your audience

Before you launch your ad campaign, it’s important to define the audience you want to reach. You have four main spheres of targeting options:

1. Who. Try choosing specific or niche audiences based on demographics, language, and interests. For example, you could target 18-34 year-old female “cooking enthusiasts” who subscribe to food channels and watch culinary videos.
2. What. It can help to select from topics that are most relevant to your channel. You can use contextual targeting to reach viewers searching for specific content. Or choose the video or channel on which you want your ads to be shown.
3. Where. Define the location of your audience—country, region, city, or postal code. You can even define a custom location by radius or place of interest.
4. When. Decide how often your ads are shown and on which devices. If you have a limited budget, you can pace the delivery of your ads throughout the day.

• Make the most of ad formats

  With AdWords for video, you can use YouTube-specific ad formats. These ad formats and interactive elements give you a variety of methods to encourage viewers to engage further with your content.

  TrueView In-Stream	This ad immediately immerses viewers in your content. After 5 seconds, they can keep watching or skip it. You pay when a viewer watches 30 seconds (or the whole duration, if shorter) or interacts with your ad. Use this format when you want your video ad to appear before, during, or after other videos on YouTube.
  TrueView Discovery	This ad appears next to related YouTube videos, on YouTube search results, or on the YouTube desktop and mobile homepage. You pay when a viewer clicks your ad and begins watching your video. Use this format to reach people in moments of discovery, when they’re searching or browsing videos.
  Bumper Ads	This ad is 6 seconds or shorter and plays before, during, or after another video. Viewers cannot skip the ad. You pay per CPM (each time your ad is shown 1,000 times). Use this format when you’d like to reach viewers broadly with a short, memorable message.

  You can add interactive elements to your video ads to drive deeper engagement. Select the options that best support your campaign goals.

  • Call-to-action overlay: Appears as soon as the video begins to play and can be closed by viewers. If viewers click, they’re redirected to a channel or website you define.
  • Card: Shows as a teaser for a few seconds. There are several different types of cards. For example, you can link to a video or video playlist on YouTube.
  • End screen: Appears for a few seconds at the end of your video. This element can expand to reveal more information when viewers hover on desktop or tap on mobile.
  • Companion banner: Accompanies a TrueView In-Stream ad as a clickable thumbnail. It can guide viewers to take an action such as “Watch more” or “Subscribe.”

  Tips

  • Review display specs for YouTube ad formats.

  Top strategies

  • Try uploading your TrueView In-Stream ad as your channel trailer.
  • It can help to use clear, interesting thumbnails for your TrueView Discovery ads.
  • You can show Bumper ads on mobile devices, to reach people watching on the go.