How to increase views (Part -2)

Lesson: Advertising your channel

Help accelerate your channel’s growth with an effective advertising strategy. In addition to building your channel organically, another way you can reach and engage more viewers is by investing in advertising on YouTube.

• Promote your channel with AdWords for video

  To help drive more views and subscribers to your channel, you can pay to run an ad campaign for your videos on YouTube through AdWords for video. You can create an ad that appears before a video starts, or alongside a video on its watch page on YouTube.

  All you have to do is create your ad, set your budget, and target the desired audience. There's no minimum price to run an ad—and you can change your ads, targeting, and budgets at any time. You can also end your campaign whenever you want.

  Tips

  • Link your YouTube channel to an AdWords account.
  • Create a video ad campaign.

  Did you know?

  • Attention paid to video ads on YouTube is 1.8x higher than on other social media platforms.

  See it in action

  • Meet Sorted Food
    
    
    
    
    

    The hosts from Sorted Food invite viewers to “come cook with us on our YouTube channel.”
  • You Bring Out the Best in Me
    
    
    
    
    

    Zoella introduces viewers to her channel, which covers fashion, beauty, and lots more.
  • You Make Every Second Epic
    
    
    
    
    

    TheSlowMoGuys, Gavin and Dan, show what your eyes can’t see in this 30-second ad.